It’s hard to believe that we’ve already finished our third year of the “12 Days of the Spiral” promotion! Since we started this promotion back in 2011, it is amazing to see how much it has grown and evolved over that timeframe.
We started the 12 Days of Wizard in 2011, but when we launched Pirate in late 2012, the 12 Days of Wizard then had to become the 12 Days of the Spiral. In that first year of having two games for the holiday, we alternated and even shared promotional days between Wizard and Pirate. Finally in 2013, the 12 Days of the Spiral grew into two different events with specific days for both Wizard101 and Pirate101!
As you have seen, every year we introduce a holiday themed charity item to kick off this promotion. These special items help raise money for different organizations in the Austin and Plano areas that are devoted to helping children. I always look forward to the reveal of the charity item as we get closer to the end of the year. Our teams’ creativity never ceases to amaze me with what they come up with for the 12 Days of the Spiral!
We’ve had great items in the past like the Chrismoose and Fa-La-La-Llama mounts, but this year the team really outdid themselves with the creation of the Charity Noelephant. Thanks again to all the players within the Wizard101 and Pirate101 communities that helped us make our charitable contributions by purchasing this mount. The proceeds from the Noelephant allowed us to make $50,000 contribution across three charities: Make-A-Wish® Central & South Texas, Austin Children’s Shelter and the Children’s Medical Center at Legacy in Plano.
Along with the charity item, each year we have tried to offer up a good mix of site promotions, in-game item promotions, new in-game item launches and free goodies for our players. Quite often we have taken our players feedback into account when planning these days and how we execute on them. I see your comments on our message boards, on online fansite forums and on social media. Here are just a few examples of player feedback that have been incorporated into the 12 Days of the Spiral promotion:
- In 2011, players asked for free items to be available longer than just 1 day –> So in 2012 and 2013, we made those free items available until the 12 Days promotion was fully over.
- In 2011 and 2012, some players had problems getting the Mystery Coupons we sent them via email -> So in 2013, we automatically applied the Mystery Coupon to each player’s individual account.
- In 2012, players asked for Free Crowns (when don’t you ask for Free Crowns, ha!) -> So in 2013 for the first time ever, one of the promotional days was a Free Crowns giveaway!
We were pretty excited to be able to offer the Free Crowns day this year! It was a perfect way to cap the 2013 version of the 12 Days of the Spiral promotion. Based on player feedback, I would say that this year was quite the success! We were overwhelmed with all the positive comments and thanks we received from our awesome players! Thank you and I hope you enjoyed spending those Free Crowns!!
Here’s to a great 2014 filled with many Wizard and Pirate adventures!
If you have some ideas for future promotions you’d like to share or have other feedback you’d like to give on our 12 Days of the Spiral promotion, please do so in your comments below. I’m all ears!
Ryan Daniels
Director of Marketing
In a previous post I discussed some of the benefits that can come from online games. That post was driven primarily by the experience I had speaking at a conference and being concerned that so much of the press and academic focus was on the potentially negative aspects of gaming. I was thrilled to read a recent article on Venture Beat where Dean Takahashi had a chance to have a conversation with Mark DeLoura, the senior adviser for digital media at the White House. I highly encourage all of our fans to read the article and leave comments as it is wonderful to see this kind of focus on the POSITIVES that can come from gaming. If you hear cheering as you read this it quite possibly could be me still sitting in my office vigorously applauding. 🙂 This has been a message I have been trying to explain to the press for almost six years now. Perhaps more accurately stated this has been a message that we have heard from our players for the last six years. It is wonderful to finally see a well-known outlet cover the educational benefits of gaming. Perhaps just as exciting is to see the focus at the highest level of our government.
One uphill battle I’ve faced in relating our players stories was “Wizard101 isn’t a true educational game”. I guess in the most technical sense that rings true. Wizard101 isn’t a “Math Game” or a “Spelling Game” that was designed specifically as a game to teach math or to teach spelling. Of course, neither are some of the games that DeLaura references including Mine Craft (a wonderful building game). But the root of that argument is that if it isn’t a game specifically designed to “teach math” then it cannot help players obtain increased mathematical skills and thus is not an educational game. That argument seems about as flawed to me as to tell a teacher it was bad to assigning Harry Potter to kids as a summer reading exercise. Harry Potter isn’t written specifically as a textbook to teach grammar or spelling. It’s not a technical book to teach English fundamentals so does it have no learning or educational benefit to the reader? I would argue that the Harry Potter series is a wonderful story that keeps people of all ages engaged, stretches the imagination and certainly helps young readers improve their reading skills. Thus, it has “educational value” to the reader. I’m not sure how many people realize the extent of reading in Wizard101 but there over 50,000 lines of text in Wizard101. I feel confident talking about the educational value of Wizard101 because of the huge number of letters, comments, emails we have received from parents and players telling us how much our games have helped them improve their reading, spelling and grammar skills.
It’s the same story with math. While not technically a math game we hear countless stories about how player’s math and reasoning skills have improved. The card game behind Wizard101 has a huge component of statistics and our players learn this as they progress. They are taught to solve problems, to reason out solutions, to understand which combinations of spells lead to the best outcomes.
This same concept seems even more so when it comes to teaching creativity. Is Wizard101 technically an art game? Nope. But tell that to the thousands of fans who’s art submissions we receive (we have entire walls in our office decorated with fan art). How about to the players that have written thousands of pages of creative stories inspired by Wizard101? In an era where programs like creative writing and art are being cut from our school systems our children need an outlet and an inspiration for creativity. Whether that is Wizard101 or other forms of inspiration.
There last area I would like to touch on that was discussed in the Venture Beat article is the growing opportunity in our economy and workforce for actual technical skills. Skills like computer programing, digital art and engineering. While games like Wizard101 don’t really “teach” these skills I think it’s very hard to discount that passion that can be driven by experiencing an amazing virtual like Wizard101. I firmly believe that many of the future employees in these fields will get their “start”, their “passion” to pursue those careers by engaging with games like those that we make here at KingsIsle.
I would highly encourage you to share your views on this topic. Clearly leaving a reply here is great but if you are willing, please go to the Venture Beat article and leave a reply. Perhaps Mark DeLoura will read your comment and help him continue to position the values of these types of games at the highest levels. Who knows, maybe if enough positive comments are left President Obama himself may read a few 🙂
Fred Howard
Vice President of Marketing
In my last blog, I wrote about the live action aspect we had in our Wizard101 Tournament commercial. One of the key components to making that spot was the actual actors. We were extremely fortunate to work with four very talented young actors. All of them were part time aspiring actors who were also attending school full time. I was amazed at how professional and hardworking each of them was and felt honored to work with them on this commercial. Each of them wrote a short bit on their experience being in the Wizard101 commercial. I hope you enjoy their perspectives.
Hey everyone my name is Trent aka The Myth Wizard. When I first received the call to go on the audition for this commercial I was ecstatic, because I knew that there was a chance that I would get to be a part of the insanely awesome world that is Wizard101. After a few days of not hearing anything I thought that I didn’t get the part, but while I was sitting in English class half asleep, trying to study, my phone started to vibrate. I asked to leave the room to answer it, and when I picked it up I heard some of the best news of my life! I was going to be a part of this commercial. Immediately after school I went home and started studying, but I wasn’t studying for school… I was studying Wizard101. When the day finally came to go to the set, I have to admit, I was a little bit nervous. I walked in not knowing what to expect, but as soon as I met Bianca, Natalie, Tino, and the crew I felt like I was part of a Wizard101 family. Shooting was amazing, I was thrilled that I would be getting to play the Myth Wizard who I personally think is the coolest, but hey that’s just my opinion, and we got to shoot on the coolest sets I’ve ever been to.
After shooting was done I couldn’t wait to see the commercial, because I knew that it was going to be special. When the day finally came to see it after weeks of waiting I could barely sleep. Then when I saw it I was awestruck. It was amazing, and I can’t thank everyone that worked on it enough for letting me be part of this incredible commercial. And I hope that you guys like it as much as I do.
Hello everyone my name is Tino and I was the Death Wizard in the commercial (a.k.a. Wolf DeathBlade). When I found out I got to be a part of this commercial I honestly had no clue what this would be like, but as soon as I stepped on the set and got filled in on what the dream was I was instantly overjoyed. As soon we out on our gear and began to film I could feel the magic come to life.
Being the Death Wizard is definitely a privilege since I had always thought that they were the coolest and baddest of them all. And I believe that the film crew did an amazing job making it look that way to. From viewing the final commercial I was so impressed and ecstatic at the turnout. I can’t wait to finally start playing the game and maybe I’ll see some of you at the Tournaments!
Hi guys! My name is Natalie and I am the Ice Wizard in this commercial. Being part of Wizard101 was such a great experience. I met so many fantastic people while preparing for and making this commercial and I had a blast on set. KingsIsle even pulled a prank on us while filming! In the scene where we were walking down the hallway, 2 pranksters jumped out and scared us, which made Bianca scream! It was unbelievably funny when we watched it. Before the filming, I wasn’t really sure what to expect. All I knew was that I was ecstatic about getting the part and that I was really lucky. The filming went great and we knew that the commercial was going to be epic, so I couldn’t wait to see it. The first time I saw the commercial on tv, I was so excited! I noticed something that I didn’t see when I watched it on youtube, my wand lit up with frost! How cool is that?! That’s one of many reasons why I personally think that Ice Wizards are “cooler” than others. Anyway, thank you guys so much for watching and commenting about the commercial. You’re the best and I can’t wait to see all of you at the tournament! Good luck!
Hey guys! My name is Bianca and I play the fire Wizard in the new Wizards101 commercial.
I was so excited to be chosen for this part; especially after finding out that my character gets the final shot! On the first day of filming I was shocked by how our modern outfits so closely resembled our characters wardrobe, and to my surprise I got to do my own nails. It was amazing to see how detailed the process actually was and when I saw the final product I was thrilled! Seeing all of our hard work come together was astonishing. But it is weird watching your favorite show then having your face pop up on the screen. I am blessed to have had this experience and I look forward to meeting fellow Wizards.
From time to time, we get questions from you wonderful players about life at KingsIsle or information about the gaming industry in general. We try our best to answer these questions, and last year we got the following question:
What does it take to be a concept artist for KingsIsle or in general? I really love to draw and illustrate and I’ve always beamed at the idea of being a concept artist at KingsIsle because while seeing the finished product is amazing, I would have never guessed that it’s in the concept artist’s hands to make the landscape, characters, etc! I’d love to know how that comes around and to be a concept artist, do you need to know a thing or two about programming?
We headed over to KingsIsle Concept Art Lead, Dave Greco, for his insight to this question.
I’m glad I can help answer such a great question! As a concept artist, we work with the writing and design team to help visualize the look of a world or characters before it goes into art production. It’s a super creative and collaborative position to be in.
The first thing it takes to be a concept artist at KingsIsle Entertainment is a true passion for painting, a drive to create artistically and like most trades, many years of practice. A great place to start is getting into some type of art program throughout high school and then finding an accredited art school after graduation for further education. No programming knowledge required! It is definitely a bonus to have at least a base knowledge of current 3d packages though. That way you can either use them with your own work, or to be able to check out a modelers work to paint over.
Since most concept artists paint digitally these days, one of the best things you can do is to acquire some type of digital drawing tool and dive into Photoshop or any other painting program. Play with color, brushes, and just paint till the sun comes up. One of the best practices you can do is to draw from life as much as possible. Take the time to draw everything you see walking around you, from your friends to people just sitting in a coffee shop. Practice makes perfect, and art is no different. Time and dedication to your craft will open up so many doors for you past graduation.
I think at the core of becoming a professional artist is the desire to create new worlds and ideas through the use of a pencil or paintbrush. If you have a true passion for creating art, then the ability to become a concept artist down the road is very real. As far as the concept team here goes at KingsIsle, we look for the ability to paint and even more importantly, the ability to be creative. It’s an amazing career for any artist to strive for one that I am truly grateful to have.
Thanks for the information Dave! We hope all you budding artists out there enjoy his advice. Happy painting!
During the holidays, we’re running a contest through our “12 Days of the Spiral“. The question is – what has Wizard101 or Pirate101 meant to you and/or your family in the past year? Here is our fourteenth and final winner! Read how Wizard101 helped this player learn life and educational skills through gaming.
Wizard101 has significantly impacted my life this year and it means so much to me. This game has been my inspiration ever since I started playing it. One extremely important thing wizard101 has done for me this year is that it has helped me work better with other people. Many of the quests and adventures in the game can be very difficult and can only be accomplished with other wizards. If you do not learn to get along with others then you will likely fall behind on your quests. Also getting along with one another is one thing that is lacking in the 21st century. Many wars have started from people not wanting to work together and share. In Wizard101 you will learn to work together.
Furthermore, Wizard101 is my thesaurus and dictionary. I was never really a good speller. In fact, I could not write this blog without the help of Wizard101. Incorrectly spelled words will turn red showing the player typing that his or her word is incorrect. So that means if you cannot spell you cannot communicate with the other wizards in the game. What’s the fun in a game you are not allowed to express your true feelings? My point is that if you want to enjoy the game to its fullness you must learn to spell which will help you in your everyday life.
Additionally, Wizard101 is my “second history book.” Wizard101 worlds such as Aquila have dungeons that display myths about past civilizations. The Tartarus dungeon for example walks wizards through the Greek myth of the underworld. In this dungeon we meet famous characters such as hades’ guard dog Cerberus, hades himself, Zeus, and Poseidon. Wizards get a head start on Greek mythology from wizard101 so when they get to school they are two steps ahead everyone else. This Christmas all I want is for Wizard101 to continue it amazing work on providing the best game for players around the world.
Jesse RubyCatcher
Level 95 Fire Wizard
KingsIsle Blog 