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August 15, 2013 / KingsIsle Entertainment

Wizard101 Trinity University Study

Here at KingsIsle, we were extremely excited when researchers at Trinity University approached us on wanting to do a study on gaming demographics using an anonymous survey of more than 35,000 Wizard101 player volunteers.  Today Trinity researchers Dr. Aaron Delwiche and Dr. Jennifer Henderson share some of their findings with us! 

As you know, millions of people of all ages get to play Wizard101. But what do we know about these people who play in the Spiral? In a study recently published in the Journal of Broadcasting and Electronic Media, Dr. Aaron Delwiche and Dr. Jennifer Henderson learned some interesting things about Wizard101 players. More than 35,000 players responded to their survey about how, when, and why they play Wizard101.

For example did you know that, on average, adults over the age of 50 play Wizard101 almost 10 hours a week more than younger players? These researchers from Trinity University also found that older players were more likely to underestimate their playtime. Younger players did the exact opposite, often thinking that they played longer than they really did.


These researchers also learned that approximately two thirds of the players under the age of 50 were male, while two thirds of the players over the age of 50 were female. Did you have any idea that Mom and Grandma were playing so often? Well, you probably did, because older female players were more likely to have characters at higher game levels than younger players.

But players of all ages shared common ground when reporting how much they value the connections and friendships made within the Spiral. For example, one woman said “this game has given my family a way to play together and communicate more often even though we are thousands of miles apart.  It has brought us closer together and that means the world to us.”

Dr. Delwiche and Dr. Henderson’s next study from this survey will take a closer look at intergenerational gaming. What sorts of rules do families have about playing Wizard101? When players are in the Spiral, who decides which quests to undertake? What do family members say they learn about themselves and each other by playing the game?

Dr. Aaron Delwiche and Dr. Jennifer Henderson
Trinity University


Leave a Comment
  1. aiden nightblood / Aug 17 2013 10:04 pm

    best game ever in my opion

  2. Robert Silver Lvl 77 / Aug 17 2013 10:24 pm

    i love this game 😀 ===Lvl.77===

    • Starstar / Aug 27 2013 9:16 am

      love it too, im lvl 23, almost 24

      • Anonymous / Jan 17 2015 11:33 am

        I lvl 100 I love this game

    • Anonymous / Jan 17 2015 8:23 am

      I am level 54 and i love the game too if you see me my new main character is Logan Lifeblade

      • Jan / Jan 20 2015 10:23 pm

        I an 78 years old and playing it every day now for 5 years new Storm lvl==43

  3. Anonymous / Aug 18 2013 3:15 am

    Thanks Trinity University for the study! You never truly know who encompasses the community until one takes a count, glad that you did and have shown games are not just for kids. I did a presentation back when I was in school about how games can be utilized for growth as well as stress relief, and your information combined with the feedback from players has shown just how accurate my beliefs were. But that wouldn’t be so if Kings Isle had not created such a wonderful game with the right level of limitation, yet freedoms. So a big thank you to all the people at Kings Isle! keep up the good work!

    Flipping through the comments, if anyone from Kings Isle is going through all these, to tag along with those with suggestions I do have one myself. I love crowns and buying them is something I do often, but it always makes me sad when my payday is just a few days after a sale goes off, Such as the sale going on now. I always buy in the biggest bulk i can so when the sales run around I’m guaranteed to pick some up. So for those of us players that have a history of crown purchases, “as crown transactions are all recorded anyway” should be able to get a “Rain check” of sorts on them, even if its something as far as it must stay in the shopping cart and then purchased when available and if its removed before next purchase, will not be able to Re-add it. thanks!

  4. thomas fire runner / Aug 18 2013 7:33 am

    I play wizard and pirate but I do both

  5. Anonymous / Aug 18 2013 9:27 am


  6. victoria battlestone / Aug 18 2013 1:37 pm

    i love this game. i play hours every day!!!

  7. Nicoal icethief / Aug 18 2013 1:53 pm


  8. Anonymous / Aug 18 2013 2:09 pm

    I love wizard101 and pirate101 but none of my friends or family like it 😦 doesnt stop me from having a great time 🙂 love this mmorpg!

  9. tony / Aug 18 2013 2:57 pm

    hi i am tony i like this game for its so amazing game 😉

  10. Anonymous / Aug 18 2013 5:13 pm

    i love wizard 101 i play it like every day thanks kingsisle

  11. Anonymous / Aug 18 2013 7:51 pm

    I’m bookmarking this page and showing it to my parents

  12. Anonymous / Aug 18 2013 9:10 pm

    Wow, thats crazy! Yet my mom doesnt want me to play so often ;3

  13. Anonymous / Aug 19 2013 1:48 am

    I am not going to be like other people and say “nice research”, even though it is. But it is amazing how the game brings families closer together. Its nice to know that there is kind people out there.

  14. Russell L Frere / Aug 19 2013 4:40 am

    I too am a player on wizard101 I am over fifty a grandparent and great grand parent I started playing several years ago when my grand daughter saw a commercial about it on TV we have been playing it ever since

  15. Rodney Brown / Aug 19 2013 5:16 am

    wiz101 great game. my grand son started me playing this game on free area to help him.
    Now many months and level 90 wizards later i play more than him. thanks KI. have had other family members join also. pirate 101 did not have the appeal that wizard 101 has.
    Again thank you Kings Isle.

  16. Miranda LightSpear / Aug 19 2013 6:14 am

    While adults are more likely to play more Wizard101 than the kids, most adults don’t play any other games. The kids go from one to another on all different platforms but adults tend to stick with one. We like to think that “Wizzy” is the new “Monopoly”.

  17. Anonymous / Aug 19 2013 6:31 am

    this is the best game in my life

  18. blammer112233 / Aug 19 2013 6:46 am

    My dad is fifty and he plays Wizard101 all the time. He mainly likes the strategy of an RTS put into a fun and somewhat humorous game. He tries all the limited time challenges and completes them with me, my brother and my sister. Sadly my mother stopped playing video games 12 years ago and hasn’t played one since. I will still try to convince her to start playing, however. I do not think that it is to bold to say that this is one of the best MMOs ever. The strategy, the customization, the challenges and the togetherness of the game really stands out from other online games. This is better than any Call of Duty rerun (My family is against the series) or any standard genre.

    Thank you Kingsisle for your outstanding work with this forever developing game! Keep it up!

    Yours truly,

  19. bell / Aug 19 2013 7:12 am

    my mom does not like me playing but i got to show her this!!!

  20. Thomas Storm Talon / Aug 19 2013 12:23 pm

    Wizard101 is my most favorite game, I love it and I want to play it till I am really old.
    Its so mythical and it looks so cool how you do these this on the computer. Almost my entire family plays it now. Nice job, keep doing what your doing . From Thomas Storm Talon

    p.s. I would like it if you can make Aquila in to a world.

  21. Anonymous / Aug 20 2013 8:18 pm

    This is very good game but me parents dont give to buy crowns

  22. Anonymous / Aug 22 2013 7:16 pm

    Wizard101 is A really fun game!

  23. Anonymous / Aug 23 2013 9:17 pm

    yay this was awesome

  24. Olivia Dreamdreamer / Aug 27 2013 3:53 pm

    This article is wanting me to go to Trinity University now! ( if it is a collage that is )

  25. Anonymous / Sep 1 2013 8:11 pm

    Favourite game. Keep it up KI 🙂

  26. jhevere / Sep 5 2013 8:13 am

    it is the best game .keep it up guys

  27. walker feck / Sep 5 2013 4:33 pm

    this is awesome 😀 level 50 noahlifehunter

  28. Anonymous / Sep 19 2013 3:16 pm

    love this game levl 76 storm

  29. Anonymous / Sep 20 2013 3:19 pm

    i ❤ the game

  30. maintaining mental sharpness / Oct 22 2013 1:56 am

    It’s impressive that you are getting thoughts from this article as well as from our dialogue made at this

  31. Anonymous / Jan 17 2015 8:25 am

    Hi kingsisle thanks for giving us a good game and all the stuff we can acheive in this game and yes today is my b-day BYYEEEEE! ;D

  32. Anonymous / Feb 19 2015 4:46 am

    it’s a cool game

    lvl 23 noah hexshield that is also my name on facebook 🙂


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