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August 15, 2013 / KingsIsle Entertainment

Wizard101 Trinity University Study

Here at KingsIsle, we were extremely excited when researchers at Trinity University approached us on wanting to do a study on gaming demographics using an anonymous survey of more than 35,000 Wizard101 player volunteers.  Today Trinity researchers Dr. Aaron Delwiche and Dr. Jennifer Henderson share some of their findings with us! 

As you know, millions of people of all ages get to play Wizard101. But what do we know about these people who play in the Spiral? In a study recently published in the Journal of Broadcasting and Electronic Media, Dr. Aaron Delwiche and Dr. Jennifer Henderson learned some interesting things about Wizard101 players. More than 35,000 players responded to their survey about how, when, and why they play Wizard101.

For example did you know that, on average, adults over the age of 50 play Wizard101 almost 10 hours a week more than younger players? These researchers from Trinity University also found that older players were more likely to underestimate their playtime. Younger players did the exact opposite, often thinking that they played longer than they really did.


These researchers also learned that approximately two thirds of the players under the age of 50 were male, while two thirds of the players over the age of 50 were female. Did you have any idea that Mom and Grandma were playing so often? Well, you probably did, because older female players were more likely to have characters at higher game levels than younger players.

But players of all ages shared common ground when reporting how much they value the connections and friendships made within the Spiral. For example, one woman said “this game has given my family a way to play together and communicate more often even though we are thousands of miles apart.  It has brought us closer together and that means the world to us.”

Dr. Delwiche and Dr. Henderson’s next study from this survey will take a closer look at intergenerational gaming. What sorts of rules do families have about playing Wizard101? When players are in the Spiral, who decides which quests to undertake? What do family members say they learn about themselves and each other by playing the game?

Dr. Aaron Delwiche and Dr. Jennifer Henderson
Trinity University


Leave a Comment
  1. steven surles / Aug 16 2013 4:14 pm

    i think wizard 101 is amazing and my grandma plays it so…

  2. gwen / Aug 16 2013 4:37 pm

    and my mom tells me one hour a day hmm they get more time

  3. Anonymous / Aug 16 2013 4:38 pm

    wow. I didn’t know that older people played LONGER than younger people. that’s almost wrong. but still, that’s the way it is!

  4. Emily DragonEyes / Aug 16 2013 4:55 pm

    Cool research! 🙂

  5. Anonymous / Aug 16 2013 5:19 pm

    that is very interesting. i’m sorry I missed the survey because wizard101 has been a great source of pleasure for me since I am retired. I play all the time.

  6. Julia Dragongem / Aug 16 2013 5:19 pm

    This is so interesting 🙂

  7. Anonymous / Aug 16 2013 5:24 pm

    Guilty, guilty, guilty!

  8. Jason SkyRider / Aug 16 2013 5:25 pm

    Wizard 101 is a very amazing game!!! and i really love it so much i play every single day I’m lvl 86 storm and laning on making every school except myth and life btw but anyway i really love this game good job kings isle for creating this awesome piece to my life xD!!!!!!!!!! idk what i would do without it and i really hope the game gets longer and fyi runescape and other mmo games can go up to lvl 200 to 400 so I dont see any problem with this game becoming lvl 200 some day!!m xD gppd luck kings isle ill be in the spiral!!

  9. WAFFLZ / Aug 16 2013 5:31 pm

    lol i play like seven hours every single day even in school days :PPP

  10. Anonymous / Aug 16 2013 5:31 pm

    wow cool 😀 and my parents used to say i stay playing for a long time lol

  11. vito / Aug 16 2013 5:52 pm

    i love this game and it is amazing we should have all day to play i meet people in californa to maine i love it

  12. Diana / Aug 16 2013 6:25 pm

    I am shocked that this game can attract so many people over the age of 50. Now i really question how old my friends are on the game :P.
    Regardless i love this game, its a great time waster!

  13. raven / Aug 16 2013 6:33 pm

    i just love wizard101 i play it all the time

  14. Anonymous / Aug 16 2013 6:39 pm

    wizards101 ROCKS!!!!!

  15. serina / Aug 16 2013 7:09 pm

    wow all this sounds cool.

  16. Anonymous / Aug 16 2013 7:56 pm

    wow, you learn something new everyday!

  17. Anonymous / Aug 16 2013 8:21 pm

    this is the best game in the whole world thanks p.s good job on making this game

  18. Anonymous / Aug 16 2013 8:49 pm

    wizard101 is a great game just it need more spells and lvls

  19. Anonymous / Aug 16 2013 8:52 pm

    I like this game because it help bring me and my family together be for we do r own thing and not talk to each other much.

  20. Anonymous / Aug 16 2013 9:43 pm

    this reasearch rocks lol

  21. james legendblade / Aug 16 2013 9:44 pm

    hey dad read this blog XD

  22. Anonymous / Aug 16 2013 10:06 pm


  23. Anonymous / Aug 16 2013 10:08 pm

    i like how people have so nice personalities i thank my friends that i do not know in real life to help me learn to do this game and help me learn things like this: np thx ty yw. haha! i love love love the research i didnt know a lot of adults play this well i wish ya good luck with making new things i have three family members who play lol we get along soooo well! thx wiz101 for getting me closer with my family!

  24. Anonymous / Aug 16 2013 10:24 pm

    WOW nice research! 🙂 I guess it is true what they say you learn something new everyday!

  25. justin dreath / Aug 16 2013 11:08 pm

    really good info, it is a very good way to meet and greet new people and family

  26. Anonymous / Aug 16 2013 11:09 pm

    The game is cool but the fire wizards needs more stronger card and rope. The other school have advantage in powers.

  27. Anonymous / Aug 16 2013 11:15 pm

    so cool

  28. Anonymous / Aug 16 2013 11:15 pm

    This is all true because I’m 37 yrs. old and play wizard101 and think the world of it.

  29. Jacob Troll / Aug 16 2013 11:23 pm

    hey this is really interesting and i find it amazung what this game has done, i was just wondering where the best place would be to submit ideas or suggestions as a player myself? thanks ~ The Troll

  30. MARK / Aug 16 2013 11:52 pm

    i quite honestly think being young gives me a advantage i dont have anyone else who plays but i have friends who play love the studies i’m a guy by the way

  31. Anonymous / Aug 17 2013 12:25 am

    i love this game i play every day i wil tell my mom to let me play longer now 🙂

  32. gmilleremt65 / Aug 17 2013 1:30 am

    I am also 50+player and the game sure beats crossword puzzles

  33. commandobot3 / Aug 17 2013 3:42 am

    how i started playing the game well i saw it as a pop up ,too many times so 1 day i fianlly hit down load been playin free 3 years now all my friends no that im a adult in the game good game ,ive even gotten my neices to play it lol.

  34. Skyrosesmith / Aug 17 2013 7:02 am

    My grandson got me hooked on this game. He was telling me all about Wizard 101 and to amuse him I started a wizard too. Little did I know that I would get hooked on it after winning my first battle. Have met people from all over the world!.Great game and thank you for developing it.

  35. hannah / Aug 17 2013 8:14 am

    I think its crazy how people over 50! play that game!

  36. Luke / Aug 17 2013 8:36 am

    it would be cool if my parents weren’t so busy then i could play with them
    🙂 thanks kingsisle for making an amazing game

  37. Austin Legendsword, Austin Deathblood 42 Storm, 30 Death. / Aug 17 2013 9:13 am

    I’ve been playing Wizard101 for about 3 years. Maybe 4, I can’t remember when I first started.
    My first wizard was a Balance, and got him to Transcendent. Until my account got hacked. 😦
    Then I made a new account, and got another Balance to Transcendent. (LOL) But now, my
    balance wizard can’t solo anything like he used to. Well, my personal favorites are Fire Death and Storm schools. Ty, Kingsisle! 😀

  38. Jan / Aug 17 2013 10:12 am

    I too love this game i am a great grandmother of 77 and i play more then 10 hours a week.

    • Jan / Aug 17 2013 10:16 am

      I too love this game, but i think i play more then 10 hours.

  39. Anonymous / Aug 17 2013 12:01 pm

    this rules

  40. serina / Aug 17 2013 1:29 pm

    i love wizard101 and pirate101

  41. Anonymous / Aug 17 2013 3:11 pm

    I’m a mom of 2 boys and we all play this game. My wizard is the highest level, but we all play. I swear I think this game taught my younger son to read!

  42. peter / Aug 17 2013 3:22 pm

    I love wizerd101 it rocks cool research to every thing is alsome

  43. blaze dragon / Aug 17 2013 3:23 pm

    great research guys love it

  44. Anonymous / Aug 17 2013 4:12 pm

    i just got a level 90 wizard omg its so fun on mount olympus

  45. Anonymous / Aug 17 2013 4:15 pm

    i have played wizard101 for 5 years now and i leveled up to level 16 with out a single penny spent on the game then i spend 200 dollars and now me and my cousins are racing to see who can be the highest level i am a level 88 balance and have every place in the hole game for ever.

  46. jacob shadowblade / Aug 17 2013 4:19 pm

    usally all my familly play on wizard101 its really fun 😀

  47. antonio spirightbright / Aug 17 2013 5:06 pm

    I knew this game left a mark on families but not this big 😛

  48. Anonymous / Aug 17 2013 6:15 pm

    I am over 50 and my over 60 sister and I play on average of 25-30 hours per week. We love this game. Never stop playing.

  49. dakota hawkhammer / Aug 17 2013 7:03 pm

    i showed this game to my dad 3 years ago and know me and him are playing every chance we get! -)

  50. strongman6222 / Aug 17 2013 9:27 pm

    these people have talent with computers i’d never thougt of this

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